San Francisco International Gift Fair

While I feel like I'm still cutting my teeth on the trade show circuit, I'm pretty proud of how my booth display has come along! August 2-5th I exhibited at the San Francisco International Gift Fair. I was happy to unveil a number of the new exhibiting assets I researched and acquired as of late: handsome flooring, a compact display system with freshly cut, stained and varnished wood panels, and a handful of linen displays for the brand new bridal collection. Everything went off without a hitch, and we're adding some great new retailers to the roster this fall. Stay tuned! A 5x10' booth came with pipe and draped walls and lighting. In this photo I have hung banners, installed the first section of my new floors, assembled the framework for the display cases, and begun to add in the wooden paneling.

After 3 hours of load in and assembly, the booth is finally ready for jewelry on opening day.

I stained the wood panels for my display system a deep ebony color. I'm pleased that the woodgrain texture still shows through. The wood and linen displays "pop" nicely off of the ebony.

It's opening day! Here's a view of my booth filled with jewelry from across the aisle. Show-goers rarely stop to see the booth head on like in this photo, so  I made sure to hang my banners with enticing product photos where they would make the most impact to passers by.

Bridal Collection on display

Thank you, San Francisco Gift Fair... It was wonderful!